From the Blog
Ever since Google has started rewarding a lack of optimization and opened up to an emphasis on CTR optimization in title tags, I've had some theories that some words in particular seem to give a "boost" - either correlative or causative, in the ranking of websites.
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Blogger outreach is a core content marketing activity for our clients, but unlike with mainstream media, there is very little industry knowledge about the inner workings of professional bloggers. While most of our outreach team comes from a media relations background, f... Read More »
Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how effective are those points and, more importantly, how can you use them to better support you... Read More »