We're different. It's cliche in the SEO industry to help clients create linkable assets - but the problem is that often, they are hit-and-run pieces that fade quickly in value. Like them, we also create linkable assets, but unlike them, we almost always tie them back to search volume - creating content that will grow your traffic by default and stand the test of time, while also moving the needle on your bottom-funnel landing pages.
Learn More >
From the Blog
The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about.
Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem. Read more Read More »
For some, the Skyscraper Technique hasn't worked. Why is that? We break down common examples of content that does this technique wrong, and what the miscommunication might be. Read More »
Google is slowly eating away at the traffic we can achieve through content marketing. We analyzed a set of 42 keyword stems in order to determine the true CTR potential for many different topic areas. Read More »