We're different. It's cliche in the SEO industry to help clients create linkable assets - but the problem is that often, they are hit-and-run pieces that fade quickly in value. Like them, we also create linkable assets, but unlike them, we almost always tie them back to search volume - creating content that will grow your traffic by default and stand the test of time, while also moving the needle on your bottom-funnel landing pages.
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From the Blog
Google is slowly eating away at the traffic we can achieve through content marketing. We analyzed a set of 42 keyword stems in order to determine the true CTR potential for many different topic areas. Read More »
For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached. Read more Read More »
Being a better SEO is about identifying the patterns Google shows us, and then reacting to them to put the best search-experience forward. This post is a reflection of that process, and includes 13 of the best tips that apply to today's search result patterns. Read More »