When I started my career, I came up as a part of various companies, in an SEO world we know all too well. With it came reliance on methodologies of scale and mathematical precision – tactically outgain the PageRank flow of your competitor, and you will win the day.
Monthly Archives:: November 2012
This was a presentation I gave to the University of Washington “Information Needs, Searching and Presentation” class last month. Although targeted at SEO, many of the tips I offered there I believe cross-reference to many other professions and needs online today.
I’ve never been as irritated with SEO buzzwords as I am now. Each blog post scanned and tweet looked at means another near-certainty I’ll read about paid links, how content is king, SEO is dead, and now, my new itch – link building – is a relevant description for building five links a week.
There will come a time in many link builders’ careers where they begin to hit a wall. They start feeling success and see continual results from their efforts, but then get frustrated at the low number of links they are generating.