Monthly Archives:: January 2013

Improved Content Marketing With Facebook Graph Search

Posted by & filed under Content Promotion.

facebook-graph-search

Facebook recently debuted their Graph Search functionality, and I was lucky enough to get it rolled out to me yesterday morning. Upon getting to play with the new search bar, I found myself impressed – it’s clearly a better interface, and while perhaps not a “game changer”, it definitely improves upon the ability to search on Facebook, and it has the potential to be built upon quite nicely.

Blog Post Repurposing: An Underused But Powerful Tactic

Posted by & filed under Content Strategy.

37

Earlier this week, a new post from 37Signals went hot on Hacker News’ homepage. The post is short, succinct  and written with clear language and punch. But what makes it worth remarking on is the fact that the content was originally in a blog post in 2005, which was then piece of a book they made a few years later, and despite that, its new format, copy and pasted on a new entry, still managed to see strong spread online, as proven by its position and number of upvotes on the Hacker News homepage.