The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about.
Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem.
For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached.
Being a better SEO is about identifying the patterns Google shows us, and then reacting to them to put the best search-experience forward. This post is a reflection of that process, and includes 13 of the best tips that apply to today's search result patterns.
If you want big search growth, you need content that ties back to top and middle-funnel consumer demand. This guide walks you through the process of utilizing that demand to skyrocket your search traffic.