Posts By: Ross Hudgens

Do Links Matter in Some Verticals More Than Others?

Posted by & filed under SEO.

The title of this post is a question I’ve heard a few times recently, including after my last presentation at the Engage conference in Portland. It’s a good question, and one worth thinking about. Although I don’t have access to the algorithm, I do have experience and some ideas about how Google and their algorithm might interpret the problem.

Which Keywords Have the Worst CTR?

Posted by & filed under SEO.

Google is slowly eating away at the traffic we can achieve through content marketing. We analyzed a set of 42 keyword stems in order to determine the true CTR potential for many different topic areas.

13 Actionable SEO Tips You Can Use Today

Posted by & filed under Content Strategy.

Being a better SEO is about identifying the patterns Google shows us, and then reacting to them to put the best search-experience forward. This post is a reflection of that process, and includes 13 of the best tips that apply to today's search result patterns.