Posts By: Ross Hudgens

Which Keywords Have the Worst CTR?

Posted by & filed under SEO.

kws-worst-ctr-icon Google is slowly eating away at the traffic we can achieve through content marketing. We analyzed a set of 42 keyword stems in order to determine the true CTR potential for many different topic areas.

13 Actionable SEO Tips You Can Use Today

Posted by & filed under Content Strategy.

Actionable-SEO-Tips-Thumb Being a better SEO is about identifying the patterns Google shows us, and then reacting to them to put the best search-experience forward. This post is a reflection of that process, and includes 13 of the best tips that apply to today's search result patterns.