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We talked about current pivots we are taking to be successful, mid-term changes we expect to see in the content marketing world, and also lasting decisions we expect to pervade past this situation.

We were lucky to have Aira co-founder Paddy Moogan on to talk content marketing in the past few months. As we’re all aware, things have changed dramatically and we thought there was no better person than Paddy to discuss the current state of affairs.

Paddy has a great background in content marketing and his agency, Aira, is based in the UK. The dichotomy of his U.K. experience and our U.S. experience made for a helpful conversation on the dynamic between locations, both in content marketing approach but in how each country (and company) is handling the crisis.

We talked about current pivots we are taking to be successful, mid-term changes we expect to see in the content marketing world, and also lasting decisions we expect to pervade past this situation.

Show Agenda & Timestamps:

2:21: What’s your current mindset? How has your business been affected by COVID-19 thus far?
4:38: Has the government offered any support for both businesses and individuals who have lost their job in the United Kingdom?
11:06: What do you think will be the long-term impact to the travel industry?
15:50: You offer paid services. How has paid been affected vs. SEO?
19:28: On the content marketing side, outreach and link building has been volatile. How can that be navigated during this time?
23:32: Can doing outreach to the news and journalism space be beneficial right now?
28:02: Are you communicating anything new to your team as we move forward into life after COVID-19?
31:35: One of my biggest emphasis points from the pandemic is diversification. What are your thoughts?
37:40: How have you handled communication with your team in the last month. Is there such a thing as too much transparency?
40:54: What do the next couple months look like for you? What’s your move-forward plan?
45:05: When we begin to move towards normalcy, is there anything business-wise that you think will be handled differently?
48:35: Has the idea of working remotely affected your view on client relationships?
53:50: Do you see anything changing permanently for SEO and businesses alike?
57:23: Is SEO software/innovation going to come to a halt given the environment?

Show Notes:

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