Today we flip the script.
Director of Content Marketing, Vince Nero, chats with our founder, Ross, on a variety of SEO topics spanning algorithm shifts, link building, UX/UI and running and agency. Ross shares his new thoughts and theories, as well as how that has evolved since starting Siege Media 5+ years ago.
- 1:14: How much should SEOs be tuned in to algorithm shifts?
- 3:00: What to look for when an algorithm change happens
- 7:00: Quantifying links and link value to C-Suite
- 10:45: Industries that we say no to working with and our ideal client
- 13:22: Importance of building a brand on top funnel
- 16:48: Link relevancy, link volume and links to bottom funnel
- 21:59: How to make a business case for SEO and content changes
Check out our video version on YouTube as well: