If you run SEO for a high growth organization, you face unique dynamics as it comes to goal setting, fighting for SEO, and getting things done.
If you run SEO for a high growth organization, you face unique dynamics as it comes to goal setting, fighting for SEO, and getting things done. In this episode we talk to startup veterans Matt Gratt of life insurance startup Bestow and Josh Waldrum of insurance comparison site The Zebra. Both have great experience running SEO at high-growth organizations and also, in competitive environments.
Show Agenda & Timestamps:
1:20: How does Austin, from an SEO perspective, stand out compared to other startup hubs?
3:40: In terms of getting need to get to revenue quicker before capital runs out, how does that impact SEO as a channel?
5:16: For Series A, how have you built a model around SEO budgets against goals? How do you make an argument for it?
7:06: Do you think there’s something to proving product market fit before asking for a major SEO investment?
8:09: Once you have an SEM channel running, is that the logical way to progress to SEO as a channel?
9:32: Founders and investors want results fast. What’s your experience like when handling expectations and timelines under pressure?
11:28: Is there a secret to your approach when fighting more resources?
16:04: Do you think startups should invest heavily early, pre-Series A? Is there any methodology to it?
19:29: Do you have tips for SEOs at startups where their companies simply don’t understand the strategy?
22:01: When applying to startups that are pre-Series A, how do you find out if they’re in line with your vision?
23:15: What types of questions could you ask a company in order to gauge their understanding of SEO before joining up?
25:17: For people building SEO teams early on, are there any tips/lessons that you would suggest to navigate a Series A environment smoothly?
30:08: As an SEO, do you think a startup is the best place to be right now?
31:58: In regards to SEO generally, do you think it’s easier or harder to pursue it today as compared to five years ago?