As the professional landscape continues to change, so should your content marketing strategy. This year, our marketing data highlights a shift toward bigger content investments, with 11.3% of marketers planning to spend over $45,000 per month — nearly triple last year’s number. Yet, despite increased budgets, 66.5% of marketers still struggle with resource allocation.
To help you navigate these changes, we’ve compiled an up-to-date look at the most important content marketing statistics and trends. From the impact of AI on performance to the growing challenges of ranking and meeting search intent, these insights will help refine your strategy and maximize results in 2025.
A strong content strategy starts with relevant and informative data. These timely content marketing statistics can help you make informed decisions and drive results.
Content marketing budgets are increasing. 88.2% of businesses expect budgets to grow or stay the same in 2025, up from 54.5% in 2024.Siege Media + Wynter
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In 2025, 11.4% of content marketersplan to spend over $45,000 per month, up from 4.1% in 2024.Siege Media + Wynter
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A 13% YoY drop in high-spending content marketers ($35K+/month) in high-competition industries suggests that industry competition is less of a factor in content marketing investments.Siege Media + Wynter
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Of those who will employ link building in 2025, only 21.4% use manual outreach as their main strategy — down from 38.2% in 2024.Siege Media + Wynter
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Overall confidence in content marketing strategy is down 2.3% YoY.Siege Media + Wynter
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Reported traffic is up, with 62.8% of content marketers seeing growth between 2024 and 2025.Siege Media + Wynter
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44.4% of those leveraging interactive content report a mildly or very successful strategy compared to 39.9% of those who don’t invest in interactives.Siege Media + Wynter
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Success is higher among B2C pros, with 43.3% of B2C content marketers reporting strategy success compared to 32% of those in B2B.Siege Media + Wynter
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The top two frustrations among content marketers in 2025 are getting content to rank (77.6%) and meeting user/search intent (70.6%).Siege Media + Wynter
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A significant 66.5% of content marketers struggle with knowing where to allocate resources, suggesting a gap in strategic clarity.Siege Media + Wynter
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The global content marketing market was valued at $413.2 billion in 2022 and is expected to hit $2 trillion by 2032, growing at a 16.9% CAGR.Allied Market Research
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The top in-demand marketing and creative roles include copywriters, graphic designers, and marketing analytics specialists.Robert Half
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CHAPTER 2
SEO Statistics
It doesn’t matter how great your content is if the search engines aren’t seeing it. Poor SEO can keep great content in the bowels of the internet, and great SEO can help launch it to new heights.
65.8% of content marketers expect traffic to decline in the next five years.Siege Media + Wynter
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Even major sites like Forbes aren't immune to E-E-A-T guidelines. After the November 2024 Core Update, Forbes saw a 29.2% drop in traffic.Siege Media + Wynter
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The most searched keyword in 2024 was "YouTube," with an average of 104.2 million searches per month. "Amazon," "Facebook," "Gmail," and "Wordle" rounded out the top five.Siege Media
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Higher keyword difficulty (KD) requires more frequent updates. Keywords with a KD of 0-10 are refreshed every 1.74 years, while those with a KD of 90+ are updated every 0.87 years on average.Siege Media
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Securing a top-three ranking on the SERP can yield 54.4% of all clicks.SellersCommerce
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58.5% of U.S. Google searches are "zero-click," meaning no results are clicked. Only 41.5% of Google searches lead to a click. SparkToro
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CHAPTER 3
Blogging Statistics
Perhaps the most famous component of content marketing, blogging will never go out of style. What will change, though, is the type of content you publish on your blog. For a more detailed look at all things blogging, check out the latest blogging stats here.
For blogs, a bounce rate of 70% is considered decent, while the average is often closer to 80%.Siege Media
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Every day, 4.4 million new blog posts go live across all platforms, with WordPress alone hosting 70 million new posts each month.Envisage Digital
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Over 55% of marketing experts say it takes 3-9 months to gain initial traction for a new blog, while significant traction can take over a year.Databox
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Keyword optimization is the top factor for blog growth, followed by publishing volume and links.Databox
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Nearly 40% of companies publish blog posts weekly, while less than 20% publish either monthly or 2-3 times per week.Databox
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Almost half of marketers reported an average time on page for their blog posts of 3-5 minutes, while just under 40% reported 2-3 minutes.Databox
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CHAPTER 4
AI Statistics
AI is transforming content marketing strategies, with the majority of marketers adopting AI tools to streamline operations and improve performance. These insights can inform decisions about AI tool adoption, refine content strategies, and optimize workflows.
AI usage may correlate with success. Only 21.5% of content marketers using AI report underperforming strategies, compared to 36.2% of those who don't use AI.Siege Media + Wynter
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90% of content marketers plan to use AI in their 2025 strategies, an increase from 83.2% in 2024 and 64.7% in 2023.Siege Media + Wynter
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Nearly all (99.6%) content marketers using AI tools by the end of 2024 plan to continue utilizing them in 2025, reflecting strong ongoing adoption.Siege Media + Wynter
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When asked which AI tools content marketers trust most, ChatGPT led with 77.9%, far surpassing the next most popular option, Claude (27.5%).Siege Media + Wynter
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Content marketers use AI mostly for outlining (71.7%) and brainstorming (68%).Siege Media + Wynter
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Less common AI applications include generating design ideas (24.6%), meeting user intent (22.4%), editing (19.1%), creating design elements (14.7%), and ideating outreach personas (12.5%).Siege Media + Wynter
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Organizations are split on how thoroughly they review AI outputs, with a similar number reviewing all outputs as those reviewing very few.McKinsey & Company
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Larger organizations are more likely than smaller ones to employ AI best practices, including establishing dedicated teams, leadership engagement, and feedback systems.McKinsey & Company
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After years of gradual growth, organizational adoption of AI grew significantly in 2023-2024, coinciding with the emergence and rapid adoption of generative AI.McKinsey & Company
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CHAPTER 5
Mobile Marketing Statistics
Now that everyone carries a computer in their pocket, a website optimized for mobile search is non-negotiable, as these statistics show.
The global mobile commerce market was worth $678.2 billionin 2024. It is expected to grow to $2.4 trillion by 2030, increasing at an average annual rate of 23.7%.Markets and Markets
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Over 60% of website traffic comes from mobile devices, with 92.3% of internet users accessing the web via smartphones.Exploding Topics
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The global mobile industry, valued at over $1 trillion, continues to expand. By 2027, smartphone subscriptions are expected to reach 7.69 billion — just 200 million shy of the current world population.Exploding Topics
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CHAPTER 6
Email Marketing Statistics
When texting first came onto the market, some predicted the death of email. Fortunately for marketers, that didn’t happen. Instead, email marketing statistics show the value of a content marketing strategy that effectively leverages emails.
Monday is the best day for email engagement, with a 20%+ open rate, 4.3% click rate, and 2.8% reply rate. Cold emails sent 6-9 a.m. PST yield the highest open and click rates.Siege Media
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A good email open rate starts around 20%, with 30%-40% considered excellent. Personalized or triggered campaigns can reach 40%-70%.Bloomreach
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Large email lists don't guarantee better results. Instead, prioritize engaged, high-quality subscribers over volume.Campaign Monitor
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CHAPTER 7
Video Marketing Statistics
Video marketing statistics are clear: Video is only gaining in popularity thanks to social networks like TikTok and YouTube. Whether animation or live action, video production can level up your content marketing efforts.
The global video streaming market is expected to reach $190 billion annually by 2029, driven by 2 billion paid subscriptions.Venngage
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Despite a slight decline, video remains a top marketing tool, with 89% of businesses still leveraging it.Wyzowl
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The biggest hurdle in video marketing? Uncertainty. 37% of marketers struggle with where to begin.Wyzowl
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Most marketers (53%) dedicate a third or less of their budget to video.Wyzowl
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Among marketers not yet using video, 68% plan to start in 2025.Wyzowl
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Only 18% of professionals were using AI for video creation last year. In 2025, that figure has risen to 41%, with an additional 19% planning to adopt AI for video creation in the near future.Firework
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Short-form videos generate 2.5 times more engagement than long-form, and 56% of videos created by businesses are now under 2 minutes.Firework
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When learning about products, 72% of consumers favor watching videos over reading text.Firework
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90% of businesses produce at least one video daily, with a third creating multiple videos every day.Animoto
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CHAPTER 8
Social Media Marketing Statistics
Social media started as a way to connect to family and friends, but it’s grown into an entertainment and information platform businesses may ignore — at their peril. Focus your social media strategy where your customers are rather than trying to be present on every channel.
Use these social media marketing statistics to guide you, whether you’re a pro or just getting your feet wet.
YouTube and Facebook are the most popular social platforms. Half of U.S. adults use Instagram, with smaller shares using TikTok, LinkedIn, X (formerly Twitter), and Snapchat.Pew Research
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Social media use varies by age in the U.S. Younger adults (18-29) favor Instagram and Snapchat, while older adults (50+) are more likely to use Facebook and Pinterest.Sprout Social
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Reddit is popular among Gen Z, with 46% of U.S. users ages 18-29 active on the platform. These users seek in-depth discussions, niche communities, and unfiltered conversations.Sprout Social
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CHAPTER 9
Podcast Statistics
While no one can agree on who exactly invented podcasting or what the first podcast actually was, content marketers can agree that podcasts are a powerful way to build brand awareness and grow your business.
Podcast listening continues to rise, with over 450 million global listeners in 2023. By 2026, this number is expected to grow to 619 million.Riverside
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Most podcast listeners discover new shows through recommendations or app charts. Still, 15% of listeners face difficulty finding content they like.Riverside
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Over the last decade, the time people spent listening to audio content surged from 2% to 11%. This increase reflects the growing popularity of podcasts, audiobooks, and other audio formats.Edison Research
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CHAPTER 10
Voice Search Statistics
As voice search continues to grow, optimizing for featured snippets and voice-friendly content is key to staying visible in search results.
Half of all voice search results pull information from featured snippets, reinforcing the importance of optimizing content for snippet placement.Synup
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51% of shoppers use voice technology to research products, which is the most popular use case. Narvar
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Common voice-based actions include adding items to shopping lists (36%), tracking packages (30%), leaving reviews (20%), and contacting support (18%).Narvar
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CHAPTER 11
B2B Content Marketing Stats
B2B e-commerce was valued at $7.6 trillion in 2023 and is projected to grow to $24.3 trillion by 2030, highlighting the industry's fast-paced growth. To stand out in such a competitive market, quality content marketing that delivers results is a must.
32% of B2B content marketers reported success with their 2024 strategies, nearly 10 percentage points less than B2Cpros. Siege Media + Wynter
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AI adoption in B2B sectors is expected to grow from 62% in 2023 to 81.5% in 2024 and reach 90.1% by 2025.Siege Media + Wynter
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The main challenges B2B companies face when using AI are a lack of skilled personnel who know how to use AI effectively and insufficient or poor-quality data.SellersCommerce
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Organic search accounts for 52.7% of B2B revenue share, surpassing average industry standards.SellersCommerce
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70% of B2B marketers believe SEO is more effective than PPC in driving sales.SellersCommerce
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B2B buyers are 57%- 70% into their research before reaching out to sales teams. They read content, reviews, and expert opinions before contacting sales.SellersCommerce
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CHAPTER 12
B2C Content Marketing Statistics
Globally, the B2C market is worth $3.67 trillion, with an expected compound annual growth rate of 9.7%. Content strategy for B2C markets differs from that of B2B markets, as evidenced in the statistics below.
AI usage in B2C sectors will likely more than double from 2023 to 2025. Siege Media + Wynter
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59% of B2C consumers say email marketing influences their purchasing decisions, emphasizing the impact of targeted campaigns.Siege Media + Wynter
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Over half (53%) of global B2C marketing decision-makers struggle to update their data strategy in response to data deprecation.Forrester
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CHAPTER 13
Content Marketing ROI Statistics
It’s no secret that quality content marketing has one of the most significant marketing ROIs out there. Don’t take our word for it — these stats speak for themselves.
In 2025, marketers feel most challenged by getting content to rank and meeting user intent, a shift from 2024 when the biggest challenges were generating leads and measuring ROI.Siege Media + Wynter
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Email marketing ROI remains high, delivering an average ROI of $42 for every $1 spent.Firework
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According to 73% of B2B marketers, content marketing (particularly blogs and white papers) is the most effective strategy for boosting leads and sales.Firework
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CHAPTER 14
DEI Marketing Statistics
Despite ongoing debates about diversity, equity, and inclusion (DEI) initiatives, these principles remain critical in marketing and overall business strategies. DEI not only shapes workplace dynamics but also directly influences consumer behavior and brand success.
About 52% of workers view increasing DEI at work as mostly positive, down from 56% in 2023. Meanwhile, 21% see it as negative, and 26% are neutral.Pew Research Center
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Progressive, inclusive ads boost sales byover 16% compared to less progressive content and have a positive effect on consumer loyalty, buying intentions, and brand pricing power.Kantar
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Diversity and inclusion play a key role in purchase decisions for 75% of consumers worldwide.Kantar
