Enterprise content marketing is a whole different beast. And it’s not because it’s necessarily harder… it’s just different.
At the enterprise level, it’s almost more about how to get things done than the work itself. That’s important too, but if you don’t know how to navigate the enterprise landscape and speak to that needset, you’ll often fall on deaf ears.
In today’s episode with Tom Critchlow, enterprise digital consultant and Corey Eulas, founder/CEO of Factorial Digital, a digital strategy/technical consulting shop, we learn how to navigate that problem and also a whole lot more.
- Hero Hub Hygiene
- Google’s Panda questionnaire
- Redbubble category example
- Todd Malicoat’s KOB process
- KOB spreadsheet
- Todd Malicoat on a boat
If video isn’t your thing, our “Content and Conversation” series also has a home on our podcast feed. These 30-45 minute conversations should make great companions on your commute or next run. We’re also working on adding the feed to other popular podcast services.
Additionally, we appreciate your time and attention. Please don’t hesitate to reach out to me with your feedback or guest suggestions for this new monthly series — we want to make it the best it can be.