After watching “What Women Want” in the theater with his mom, John knew he wanted to work in marketing. Twelve years later he started his journey as a content marketer. John has since written for numerous tech startups, holistic health brands, Fortune companies, and even the occasional shamanistic healing center.

When John’s not helping clients rank for things like “mints and gum” or “hot spots on dogs,” he can be found hanging out with his family, working on his thrifty parenting site, or looking for his next favorite food.

And these are a few of his favorite things.