With a background in market research and content creation, Safiyyah joined Siege with a fine-tuned understanding of crafting content to address the needs of target audiences, thereby allowing clients to gain and maintain a competitive advantage. A lifelong writer and creative both at heart and in practice, she is excited to bring her love of storytelling to the content marketing team at Siege.

Outside of work, Safiyyah spends her time bike riding through the city, working on her ukulele skills, and baking (and eating) all the vegan cookies.

And these are a few of her favorite things.