What’s the most exciting thing about cabinets? The food you keep in them! When brainstorming for Kitchen Cabinet Kings, we considered issues that people had with everyday food items, and landed on this question: How much air is actually in a bag of chips?
Using the displacement method, we conducted a unique study in-house to determine chip brands with the least and most air. Since this was the first study of its kind, high authority sites like Today and Buzzfeed picked it up. It generated a total of 90 links and also was featured on a few local news stations.