Our client is an expert in automation that supports businesses and people alike. They integrate web applications seamlessly — automating tasks in order to make a larger impact for their users with less inconvenience.
Location: United States
Services provided: Content marketing, SEO
This established SaaS brand came to Siege Media as a mature business with a high Domain Authority and established credibility. However, they needed a partner to expand and improve upon the sound content strategy they already built to continue to beat their competitors on SERPs.
Given their competitive space, they also desired further differentiation and a partner that could provide high-quality assets while finding areas of improvement along the way.
Given this brand’s sound foundation of content and a high authority in the automation space, Siege moved forward with a “go big” attitude — implementing a Keyword Opposition to Benefit (KOB) analysis that expanded their topic selection tenfold.
Siege focused on content ideas that better aligned with their buyer persona while tackling lower keyword difficulty topics with high traffic values.
Through this expansion (71 pieces of content to date), identifying high-value revamps of older content, and solidifying their comparison and versus strategy, Siege moved the needle from Day One, with 40 pieces currently ranking on Page One.
Additionally, Siege was laser-focused on “jobs to get done” categories, leveling up these pieces via template-focused content, checklists, and resources. This upheld a relationship of trust between our client and their target audience and continued to position them as a credible authority in their space.
Ultimately, Siege separated their brand from the rest of the pack by leveraging our design capabilities in a space where high-quality design isn’t as prevalent. This provided opportunities that demystified complicated topics and allowed an avenue for shareable content on multiple distribution channels.
We'll level up your content. You'll see the results.