How Siege Media Increased FragranceX’s Organic Traffic by 250,000+ Monthly Visits

250,000+

increase in monthly organic traffic in 16 months

$160,000

increase in monthly traffic value

30,000+

monthly visits to /blog/

The Client

FragranceX is an eCommerce discount perfume and cologne retailer.

Industry: eCommerce (perfume)

Location: New York

Services Provided: Content Marketing

Challenges

Before partnering with us, FragranceX had been hit by a penalty. They had employed another link building vendor who had built off-topic content and links, and were looking to recover and improve their strategy with something higher quality.

Growth Summary

We came to the rescue and helped FragranceX build authoritative, topical content with top-funnel brand awareness in their industry. Answering common questions such as “does perfume go bad?” and “how to apply cologne” put high-quality content in front of potential customers while also serving as passive link targets.

In addition, we generated PR-driven content to get in front of new audiences and generate quality links that tied to products—as opposed to their previous vendor that created a backlog of off brand, spammy content.

In total, we have generated over 200+ unique links and an increase of 250,000+ monthly visits in just under two years.