$15,400 in Traffic Value Added for Life Insurance Brand


ranking for “bucket list ideas”


in monthly traffic value


earned links

The Client

Bestow offers smart, affordable life insurance available online instantly.

Industry: Insurance

Location: Austin, Texas

Services Provided: Content Marketing

Project Summary

Providing monthly content marketing for Bestow meant evaluating the topic of life insurance at different angles to ensure we didn’t exhaust the same routes. Additionally, we were careful to create content not around “doom and gloom,” rather focus on topics their core audience may be most interested in.

After one brainstorming session, we came up with the idea to create a post full of bucket list ideas for their customers to use. We included helpful printables for themes like travel, career, finances and more so that readers could easily find a list that matched their goals. It also didn’t hurt that the keyword “bucket list ideas” is searched 19,000 each month.

Once live, the post shot to the top of the rankings and remains at number one. This post consistently appears in the most trafficked pages for Bestow’s entire site.