ranking for parent keyword
organic visits per month
CleverTap is a mobile marketing platform with users including Vodafone, Sony, Fandango and Domino’s Pizza.
Industry: SaaS (mobile marketing)
Location: Sunnyvale, California
Services Provided: Content Marketing & SEO Consulting
CleverTap’s main customer base includes marketing professionals ranging from senior to C-suite level, so we set out to uncover what topics most interested them. After researching content markets, we found most publications prefer to share original data and long-form guides that marketers could gain actionable information from.
CleverTap had valuable internal data on push notification best practices, but it was hiding behind an eBook paywall. We worked with their team to create an informative post and infographic that we then pitched to relevant markets.
The result was 35+ links and, at time of publication, top three ranking for “what are push notifications” (3,300 searches per month). The content also was closely tied to their product pages on mobile marketing, further boosting their domain authority for relevant keywords.