increase in organic traffic to FTD.com in three years
increase in organic traffic to /blog/ in one year
FTD is a premier online floral and gifting company. Their large florist network allows for local same-day and next-day delivery of pre-arranged bouquets.
Industry: B2C, Lifestyle
Location: Chicago, Illinois
Services Provided: Content Marketing
FTD had the challenge of a well-established brand—having been in the flower delivery service for over a century—but an online presence that was lagging behind their legacy. With stagnant traffic and a blog not serving them, FTD was in need of fast results in a competitive industry.
We created top and middle-funnel search-driven content to drive traffic and conversions, as well as linkable content to increase brand awareness and build domain authority. Informational, search-driven content also had the secondary benefit of generating high-tier organic links including placements in Smithsonian Mag (DA 87), Wikihow (DA 93) and The Balance (DA 85).
Linkable content aligned with FTD’s audience, including entertaining, wedding and gifting. Our in-house photography and videography helped FTD’s content stand out in a crowded space and further expand their reach.
Since the start of the engagement, we have generated over 1,100 links to the blog and doubled traffic year over year.
"Siege Media are complete professionals that support my brands as a true partner. They are subject matter experts that help our sites move forward and get a great return on our investment."