How Siege Media Helped Fundera Increase Their Organic Traffic By 164%


increase in organic traffic


new site visitors


links generated

The Client

Fundera is a marketplace for small business financial solutions. They provide expert insights and tailored options—from loans to credit cards to bank accounts—so business owners can shop and compare financial choices they often don’t know they have.

Industry: Finance

Location: New York

Services Provided: Content Marketing


One of the biggest challenges about working with an outside marketing agency is making sure that both teams are on the same page. If you’re not in sync, things can quickly go wrong.

This was the situation they were trying to avoid at Fundera. They were looking for ways to grow their organic traffic and build domain authority, but they didn’t want to rely on cheap tactics or shady shortcuts to get there.

Growth Summary

To help grow their domain authority, Fundera brought us on to create a series of high quality content pieces for their website. Our team took responsibility for the entire process, from coming up with creative ideas to optimizing each article with multimedia and graphics.

Once each piece was complete, we would also create and execute an outreach campaign on behalf of Fundera. By sending out hundreds of customized messages to journalists and influencers, they were able to secure over 375 links from high quality websites, such as Entrepreneur Magazine, MarketWatch, The Charlotte Observer and Small Biz Trends.

Since starting their work with us, Fundera says they have seen consistently impressive results.

Their organic traffic has gone up by an astounding 164%, which translates to over 300,000 new website visitors.

Georgia McIntyre SEO Manager, Fundera

“I feel like Siege Media is going above and beyond constantly. They understood our business needs from the get-go, and they’ve always been willing to work around our priorities. They're one of the best external services that we've ever used. I would recommend them, without a doubt, to anyone.”

Georgia McIntyre

SEO Manager, Fundera