ranking for “glass cliff”
Fundera provides advice and comparison technology to help business owners easily identify their best-fit financial products and make better business decisions.
Location: New York
Services Provided: Content Marketing
We wanted our client to stand out in the business space, so we focused on two things: Covering a lesser known, but pervasive, topic and elevating the visuals with animation.
Everyone has heard of the glass ceiling—by highlighting a phenomenon known as the glass cliff, we were able to capitalize on a topic that people cared about (gender bias in the workplace) in a new way. This resulted in 65+ links for Fundera, and the post is ranking on page one for the keyword “glass cliff” (1,800 searches per month).