65+ Links for Women in Workplace Animation


earned links

Page 1

ranking for “glass cliff”

The Client

Fundera provides advice and comparison technology to help business owners easily identify their best-fit financial products and make better business decisions.

Industry: Business

Location: New York

Services Provided: Content Marketing

Project Summary

We wanted our client to stand out in the business space, so we focused on two things: Covering a lesser known, but pervasive, topic and elevating the visuals with animation.

Everyone has heard of the glass ceiling—by highlighting a phenomenon known as the glass cliff, we were able to capitalize on a topic that people cared about (gender bias in the workplace) in a new way. This resulted in 65+ links for Fundera, and the post is ranking on page one for the keyword “glass cliff” (1,800 searches per month).