increase in blog page views
links generated in one year
increase in organic traffic
Hippo is a property insurance company that offers a modern perspective on the consumers’ relationship to their insurance companies. Sold primarily online, Hippo provides a personal and trusted experience to their consumers so that they can make an informed decision on their home insurance options.
Industry: B2C, Insurance
Location: Palo Alto, California
Services Provided: Content Marketing
While Hippo is considered a unicorn startup, they saw an untapped opportunity to capitalize on their success through engaging, search-driven content in the homeowners insurance space. An immediate obstacle was the highly competitive nature of the home insurance industry, which typically services the same consumer for decades. As a relatively new player in the space, Hippo was prepared for the challenge and excited to partner with a team that could execute a wide-reaching effort through content that produced high-quality links–raising their domain authority as a result.
After an in-depth brand analysis, we saw an opportunity to position Hippo as an expert in the industry with the creation of a new section of their site: the Home Insurance Learn Center. We took a hit-the-ground-running approach and executed over 50 articles targeting insurance-related keywords to bring in relevant traffic. And our hard work paid off. The Learn Center helped Hippo earn their readers trust and contributed to 6% of their site’s organic pageviews in 2020.
In addition to this industry-specific content, we also contributed content to their blog. By writing fun and engaging content targeting their main audience groups, we were able to secure mid-to-high-domain authority backlinks to their blog and bring in relevant traffic. Our modern approach to Hippo’s copywriting and visuals helped to capture the attention of young and old homeowners alike, improving Hippo’s standing in the industry and increasing their overall traffic and value each month.
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