increase in organic traffic over 20 months
increase in organic traffic to service pages
increase in visits via Google My Business
Install-It-Direct is a team of outdoor living specialists that focus on providing landscaping services in Southern California.
Industry: Landscape Design and Construction
Location: San Diego, California
Services Provided: Content Marketing and SEO Consulting
Install-It-Direct was looking for assistance on taking over their current content marketing and SEO strategy. As a local company in a niche market, Install-It-Direct needed recommendations that could make a big impact to their marketing funnel.
We delivered ongoing SEO recommendations related to improving their local search presence and overall search presence. Additionally, we developed a content strategy to improve the amount of organic keywords that the site ranks for.
The challenge was creating content that will not only perform well on search results, but would also yield high quality leads for their core service offerings. Over time, both have been achieved and positive movements in regards to search traffic and conversions have been realized.
We’ve also shifted to creating more video content for Install-It-Direct, both for branding purposes and to guide customers through a remodel process. Our “how to install pavers” video has 1,400 YouTube views to date.