organic visits per month
Invaluable is a platform for bidding on live auctions from all over the world. They are the leading online marketplace for fine art, antiques and collectibles.
Location: Boston, Massachusetts
Services Provided: Content Marketing
To stand out with content marketing, you need to be creative. Invaluable’s main audience is made up of fine art collectors—customers who have a wide range of niche interests and a high bar for what they consider quality content.
Our team found a way to combine search demand with an artistic approach. We built shareable quote images that highlighted the many hilarious quips from Shakespeare’s library.
In addition, we made it interactive for people to filter by the recipient of said insult, adding a layer of usability many content creators don’t often achieve. The results spoke for themselves: A page one ranking for “Shakespearean insults” (4,300 searches per month), 1,000+ social shares and 20+ links in just one month.