20+ Links, Top 3 Rankings for Types of Whiskey


earned links

Top 3

ranking for parent keyword


monthly organic visits

The Client

Invaluable is a platform for bidding on live auctions from all over the world. They are the leading online marketplace for fine art, antiques and collectibles.

Industry: eCommerce

Location: Boston, Massachusetts

Services Provided: Content Marketing

Project Summary

While it isn’t lost on us that an infographic on types of whiskey isn’t exactly related to health and wellness, the results are impressive nonetheless.

After discussions with the Invaluable team on their ideal customer, we pitched the idea of a beginner’s guide to types of whiskey—this not only appealed to their collectors, but also related back to relevant auction pages. In order to match the elevated design of Invaluable’s brand, we suggested original photography to create a post 100% original to the client.

The end result was 20+ earned links from active outreach, in addition to a top three ranking for “types of whiskey” (8,300 searches per month) and an average of 1,000+ visits per month.