Kitchen Cabinet Kings is an eCommerce company specializing in selling bathroom and kitchen cabinets online. They are known for high-quality cabinets sold at an affordable price.
Industry: eCommerce (cabinetry)
Location: New York City
Services Provided: Content Marketing
Kitchen Cabinet Kings was looking for content focused on people who love spending time (and money) on their kitchen. While the food and cooking market is inundated with recipe content, we decided to broaden our focus to other content themes that overlap with cooking.
During a brainstorming session, we came up with the idea of cooking for therapeutic reasons, which aligns with the audience of Kitchen Cabinet Kings who love to spend time in their kitchens. The resulting content was a long form guide and accompanying infographic on how cooking can be therapeutic, earning 21 total links for the brand.