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CleverTap is a mobile marketing platform that drives lasting engagement. Users include Vodafone, Sony, Fandango and Domino’s Pizza.
Industry: SaaS (mobile marketing)
Location: Sunnyvale, California
Services Provided: Content Marketing & SEO Consulting
CleverTap wanted to pour gasoline on their early content marketing efforts to help the company grow to the next level. With a solid foundation but no clear next steps, we were able to step in and collaborate with their existing copy editors to take the growth engine to the next level.
CleverTap was looking for a smart content strategy to compete against their growing market. We delivered by creating and promoting top-notch content in the mobile marketing space that drove SEO value as well as traffic earning links.
The bedrock of the strategy was a combination of in-depth beginner’s guides for each core mobile marketing topic, as well as a mix of highly shareable visualizations that helped drive brand awareness and sales for the website.
Siege also brought SEO consulting expertise to the table, helping execute a content audit and make on-page tweaks and revamps to existing pages to continue to improve on early rankings.
“Siege Media has been an enormous help and a great asset for my organization. They have that rare ability to fit right into a fast-paced environment and execute. With search becoming increasingly more competitive, I look forward to having Siege as my go-to partner from here on out.”