YoY increase in organic traffic to Readers.com
YoY increase in organic traffic to SunglassWarehouse.com
One Click is a fast-growing eCommerce company on a mission to be the world’s most people-focused eyewear company. Their products are sold across three separate brands: Readers.com, Sunglass Warehouse and felix + iris.
Location: Greenwood, Indiana
Services Provided: Content Marketing
In a hyper-competitive online niche like eyewear, strong positioning is vital to keep new customers and revenue coming in. Additionally, One Click ran into a problem. One of their brands, Sunglass Warehouse, had recently gone into a bit of a slump. They needed a partner who could diagnose the reasons for the rankings losses and move quickly to help One Click regain lost ground.
Once hired, we sought out to uncover what went wrong. Some of their highest-traffic, most valuable keywords had been knocked down in the search rankings, and website revenue was suffering as a result. We conducted a comprehensive audit that included traffic losses, competitor backlink audits, onsite content analysis, keyword mapping and tech SEO issues.
From there, One Click implemented changes immediately and we focused our attention on ongoing content marketing and link building to maintain their growth. After just two weeks, One Click saw several of their biggest keywords jump to prominent positions in search results, and organic traffic began to pick up on both websites.
As a result, Sunglass Warehouse has seen a 20% increase in year-over-year organic traffic, and Readers.com traffic skyrocketed by an incredible 65% year-over year.
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