increase in organic traffic in four years
increase in organic traffic to blog in four years
ProFlowers is an eCommerce gifting and flower delivery service that specializes in fresh-cut flowers, mixed bouquets and potted plants.
Location: Chicago, Illinois
Services Provided: Content Marketing
ProFlowers’ had a solid internal content team focused on keywords around gifting and flower guides, but realized they were coming close to topic exhaustion. They needed a partner to re-envision their content marketing strategy before traffic started dropping.
We helped level-up their design and refine their content strategy to include a mix of shareable mid-funnel content and search-driven mid- to bottom-funnel posts. Additionally, in later years, we introduced original photography and video services to their blog as a way of leveling up the quality and originality of their content.
Informational, search-driven content focused on driving traffic and conversions. For example, our guide on Peace Lily Care generated $3,410 in six months alone. By leveraging in-house photography for linkable posts, we created additional assets used across their channels like Facebook, Instagram and YouTube.
We saw the opportunity to not only make a big impression with our videos, but also rank in video snippets and YouTube search, generating thousands of additional views for ProFlowers. To date, our video content is some of the most watched on ProFlowers’ channel.
The end result? Over the past four years, we generated 1,150+ links and increased blog traffic by over 5x.
“Siege Media are complete professionals that support my brands as a true partner. They are subject matter experts that help our sites move forward and get a great return on our investment.”