ranking for “how to water plants while away”
ProFlowers is an e-commerce gifting and flower delivery service that specializes in fresh-cut flowers, mixed bouquets and potted plants.
Location: Chicago, Illinois
Services Provided: Content Marketing
ProFlowers was looking for content that could solve their customers’ problems, but didn’t want to veer too far into “at home gardening.” After brainstorming we suggested a guide on how to maintain your plants while you’re on vacation, a common concern for plant lovers who don’t want to come home to neglected plants.
We included helpful illustrations of six different methods so users could pick the best option for their plant type and duration of their trip. After publish and promotion, the post is now ranking page one for several terms such as “DIY plant waterer” (1,000 searches/mo) and “how to water plants while away” (800 searches/mo).