How Siege Media Helped Redbubble Grow From 0 to 35K+ Monthly Visits

Challenges

Redbubble spent years creating a solid brand foundation and loyal following, but struggled to consistently create content internally. They were leaving non-branded terms on the table for their competition and needed a vendor who understood their specific voice and audience.

Growth Summary

While we had the benefit of leveraging an already authoritative brand, Redbubble was ultimately starting “at zero” with a blog that they hadn’t yet leveraged. Additionally, Redbubble needed top funnel keywords with strong brand tie-in to their quirky and creative shopping community.

We immediately dove into keyword research inspired by their unique artists and partnerships. We uncovered niche opportunities like “space puns” and “Rick and Morty quotes” to target potential customers who had a specific interest in their product lines.

We also created link building content to ensure continued growth of their domain authority so rankings would “stick.” The end result was not only creating some of the most clever, fun and addictive content, but content that consistently performs, increasing their organic blog traffic by 500%+.