ranking for “side hustle ideas”
monthly traffic value
Self (previously Self Lender) is helping thousands of people begin their financial journey with a credit builder account.
Industry: Personal Finance
Location: Austin, Texas
Services Provided: Content Marketing
One of Self’s core audiences is recent college graduates who have perhaps never had a credit card and need to build credit quickly. We dove into brainstorming what content would resonate with that audience, in addition to still being relevant to saving money.
For a startup brand with middle tier authority, we needed to target financial terms that were realistic for them to rank for—meaning avoiding big “credit repair” and similar terms that would take time to see traffic outcomes. We were able to create a post on “side hustle ideas” (6,100 searches/mo) and build 19 links to it with the help of an accompanying infographic.