One common element in Siege’s playbook is assets that acquire passive links. For Embroker, we identified “startup statistics” as an asset that could rank and become a link magnet for the brand year over year. That said, we also identified that the topic was competitive and worth building an impressive asset against.
We created an interactive piece with custom illustrations to do exactly that. The results speak for themselves: 30 links and counting, a #2 ranking and an asset setup to pay dividends for years to come.