How Siege Media Helped Nitro 3x Their Organic Traffic

300%

organic traffic increase in >1 year

125+

links generated in >1 year

The Client

Nitro helps students responsibly pay for college by providing expert advice on paying down and saving for student loans.

Industry: Finance

Location: Wilmington, Delaware

Services Provided: Content Marketing

Challenges

Nitro came to us in need of someone who could help scale content product production and build relevant links in the crowded higher education affiliate marketing space.

Growth Summary

Following a kick off meeting, we uncovered vast opportunities in “scholarship” keywords to build out for Nitro. We created an interactive format that could be simple to scale across multiple long tail keywords (like scholarships for women, scholarships for nursing students, etc.), but also create a large enough barrier to entry that the competition couldn’t easily replicate it.

In addition to building out relevant scholarship pages, we ran data studies, surveyed students and brainstormed topics of interest to an every day college student. We also assisted in UX/UI guidance for their FAFSA guide to ensure content stayed up to date every year.

The end result was a 300% increase in organic traffic and more than 125 links generated in less than one year.

Mike Brown Managing Director, Epic Research

“Traffic grew threefold during the partnership. Siege Media produced high-quality content that led to clear results, attracting customers and links. They led a smooth collaboration thanks to their in-depth knowledge, consistent communication and executive-level engagement.”

Mike Brown

Managing Director, Epic Research