No reason to be sympathetic here. The number one ranking for “sympathy” was well-targeted for B2C client FTD, whose sympathy flowers are big sellers. By building engaging quote cards that people could share and link to, we were able to generate 24 links to help power this piece to top rankings.
That said, it’s not just the links that make this piece successful. The reason this ranks is also because the post is engaging, enjoyable to look at, and also leverages our team’s SEO expertise to capture thousands of additional keywords. As of this writing, the page ranks for more than 8,000 terms.