300,000+ Post Views

In ideating this post for South African travel website Travelstart, we identified recent trends in the U.S. that high resolution images, as well as appealing to vanity in a “node” – that is, location where other interested parties are surrounded by others of the same type (the city of Cape Town), can result in content with distribution built in by default.

When combined with a market that wasn’t used to seeing this kind of content, we achieved virality, as this post saw 127,000+ shares, 75,200+ likes, 300,000+ views, and 485 total links.

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