total ranking keywords
Zola is reinventing the wedding planning and registry experience with a free suite of planning tools.
Location: New York
Services Provided: Content Marketing
The wedding market is a treasure trove of top funnel keyword opportunities with many brides and grooms searching for planning advice, etiquette tips and inspiration. The challenge is how to take a fresh spin that hasn’t been seen or used before.
After researching several “ideas” focused keywords, we targeted “wedding cake ideas” as a solid potential traffic and link earner for the brand. We went above and beyond what you saw in the SERP, writing 3,000+ words and including four shareable mini infographics. We split the content up based on seasons (fall, winter, spring and summer) to make it easy for readers to skip to the season of their wedding.
The end result was 32 links generated and a post ranking for 1,100 keywords, including #1 for “wedding cake flavors” (2,400 searches/mo).