Siege Media helped an accounting software company boost traffic value by $4.3 million
$4.3 million
increase in traffic value
13.5 million
impressions
18.9K
citations in AI Overviews
Our client is dedicated to empowering small business owners, employers, and entrepreneurs by offering a diverse range of tools and services to help achieve their financial goals.
Industry: Fintech
Location: United States
Services provided: Content Marketing, SEO
Challenges
This established fintech brand sought a strategic partnership with Siege Media to deliver the most impactful content to small business owners.
Initially, they requested that Siege Media focus on their resource center. The primary goals included securing Page One rankings, improving customer engagement, and maximizing visibility for their tools and offerings. They recognized their need for brand consistency and audience appeal through captivating design and a well-crafted content strategy that better fit their objectives.
Above all, they sought a partner capable of driving organic traffic and increasing conversions to their products and services. This partner would have to work autonomously, publish at high volumes, and communicate effectively while keeping best practices and high quality at the forefront.
After a steady partnership, AI Overviews (AIOs) dominated search, and core Google updates shook up SEO and content marketing. This prompted Siege Media to rethink and evolve our strategy. The most significant new challenges included finding new content and topics beyond revamps where the client could excel.
For this reason, newsworthy, editorial content became the biggest benchmark to hit the client’s newest KPIs: ranking keywords, traffic, AI visibility, and impressions for their new blog subcategories. Above all, they wanted us to bring value to readers through interactive formats that would push their content in a new direction and keep readers on the page longer.
The results
Growth summary
To kick off Siege Media’s initial content strategy, the team focused on scaling the client’s brand presence through high-quality design and industry trends and pursuing unique pieces of content.
Siege Media then audited their content, identifying optimization opportunities and newsworthy topics where they could rank. This effort involved developing various sections of their website, specifically landing pages related to their service offerings and supporting their blog.
Leveraging this brand’s authority, the Siege Media team focused on demystifying complex topics in finance through definitional queries and long-form guides. This approach was further solidified by Siege Media’s commitment to delivering high-quality design and downloadable templates, prioritizing accessibility for their users. Some of these projects included middle-funnel content, such as eBooks, white papers, checklists, and downloadable PDFs.
As a result of the partnership with Siege Media, the client experienced a $4.3 million growth in traffic value and an increase in organic traffic of 2.2 million. Additionally, Siege helped them earn 13.5 million impressions.
In the age of AI, Siege Media’s comprehensive content marketing strategy focused on newsworthy, thought-leadership content that achieved results in LLM search. The results speak for themselves: the accounting software has the highest visibility (74%) in LLM search compared to competitors. It ranks higher than others, too, with the position in LLM outputs averaging 2.3.
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