- SaaS•
How Siege Media’s bottom-funnel strategy got Mentimeter to rank in LLMs
124K
ChatGPT sessions in one month
3.4K
conversions in one month
4.8 million
increase in impressions for Siege Media content
Mentimeter is a workplace and education engagement tool that turns presentations into conversations through real-time interactivity, gamification, data visualizations, and more.
Industry: SaaS
Location: Stockholm, Sweden
Services provided: Content marketing, technical SEO, web design
Challenges
Menimeter needed a content marketing agency to help them gain authority and notoriety in a tough, competitive space: presentation tools. For what many would consider an uphill battle to compete with brands like Microsoft and Canva, Siege Media began ideating the best possible content strategy to move the needle for Mentimeter.
As content production began, Mentimeter underwent a strategic rebrand, updating their identity and refining their messaging. These shifts opened the door for Siege Media to realign the content strategy to match Mentimeter’s evolving brand direction. Our team remained agile and collaborative throughout, ensuring all deliverables stayed on-brand and supported Mentimeter’s broader goals.
Growth summary
To position Mentimeter as an authority in a competitive space, Siege Media created bottom-funnel content centered around software comparison posts. These simultaneously targeted both of Mentimeter’s niche audiences: teachers looking for an interactive presentation software and industry leaders bringing dynamic learning opportunities to their workforce.
Mentimeter and Siege Media started seeing results not long after. The high-performing posts, such as Kahoot! alternatives, bolstered Mentimeter as a revolutionary, AI-powered solution in a marketplace where innovation was hard to come by.
As Mentimeter’s priorities shifted, so did Siege Media’s. With new brand guidelines and content pillars to tackle, Siege Media had to create new content roadmaps on the fly, suggesting new, fresh content each month to capture topic relevancy. Siege Media also got to work creating outlines for their new pillar pages to help reposition their brand as a whole.
Though AI Overviews and large language models (LLMs) became a pain point for many SaaS and e-commerce businesses when they first emerged, the same wasn’t true for Mentimeter. Thanks to a comprehensive bottom-funnel strategy consisting of high-quality, in-depth software comparisons, Mentimeter started to rank among industry giants on sites like ChatGPT, which accounted for 124K sessions in one month, meaning that Mentimeter’s impressions continue to evolve as search does.
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