Emergency Assistance Plus
380% increase in conversions YoY
EA+ came to Siege needing more than a content strategy. They needed to introduce an entire category to travelers who didn’t know it existed. Low brand awareness meant the challenge wasn’t just ranking, it was making the case for emergency travel assistance in the first place. Siege started with a full blog redesign, technical SEO recommendations, and graphic design work to build the right foundation. Once content kicked off, the results compounded fast. In one year, monthly organic traffic to the blog grew 363%, traffic value increased 182%, and links to the blog surged 841%. Conversions followed, climbing 380% year over year. Domain rating rose 10 points, a clear signal that the content was building real authority, not just traffic.
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