We take a scientific approach to creating and promoting content that ranks.
1. Content strategy
First the science, then the fun.
We upgrade your content experience with design optimizations that improve outcomes by as much as 50%.
Next, we rip apart your vertical to find high-value ranking opportunities and sales enablement gaps that move the needle, fast.
Then we give you a battle plan prioritized by time to ROI and ability to generate conversions at scale.
If it doesn’t have a clear route to ROI, it doesn’t get built.
2. Content creation
Best-in-class or bust.
“Good content” is not good enough. AI generated won’t last.
From writing and design to animation and interactives, we build you branded assets that can outperform the best of the best in your niche.
And yes, it's created by humans.
Our philosophy? Intelligently augment with AI in every commoditized area of the process, then let humans do the creative heavy lifting to win.
See our work
3. Digital PR
Untouchable coverage.
Best-in-class content.
Best-in-class cost.
With 5,000+ publisher relationships built over 12+ years of personal outreach, you don’t have to cross your fingers.
We’ll get you featured on the world’s biggest and best publications through diversified distribution strategy, personal outreach and professional PR.
No more rolling the dice.
Our product-led digital PR process is risk-free. Promise.
4. Product-Led SEO
Don’t let product page issues ruin content-led gains.
We’ll work with you to solve the issues holding you back and give data-backed SEO recommendations that drive conversion.
We don’t give you a book of technical recommendations that sit on your desk. We emphasize user experience and visual design to create change that would move the needle independent of SEO – but it does that too.
We’re an open book.
Our open playbook offers an in-depth look at the content marketing services we’ve used to drive over 500,000 new monthly visitors for four different clients.
Maddy Martin, VP Marketing, Smith.ai
Luke Fernandez, Head of User Growth, Wikibuy
Kyle Chivers, SEO Manager, Norton LifeLock
Patrick Gavin, CEO at HigherEducation.com
Tommy Griffith, SEO at AirBnB
Connor Hitchcock, Digital Marketing Specialist, One Click
We use AI to speed up the commoditized parts of the content creation process, not to replace the critical ones. Areas we enhance our work with AI include outlines, line editing, image editing, brainstorming and keyword research.
However, writing is rarely one of them.
View more about our AI philosophy here.
They sure do! We think of effective content marketing strategy as more than words — we think of it as the end-to-end experience delivered to your customers. Because of this, we dedicate almost 50 percent of our content creation time to design. We also frequently create interactives like quizzes, maps and calculators for our clients.
We aim to be an end-to-end solution to take work off the client’s plate.
Yes! We aim to be an end-to-end solution to take work off the client’s plate. This also results in an improved end product, as we can preview our content as the user will see it to look for things like word overhangs, image legibility and more.
Our minimums for content marketing are currently $8,000 per month. We ask for a 12-month contract given the long term nature of SEO, but all of our contracts include a 30 day out clause to grant you flexibility should budgets or strategies change.
In the proposal stage, we evaluate the estimated ROI we expect from our content marketing and will bring you a suggested spend. We can also work backwards from your top competitor’s SEO performance to formulate a strategy to catch up and overtake them. Otherwise, we can use your budget to project our performance and achieve the highest growth possible within your budget.
We don’t believe in charging for a blog post, as every topic is different in terms of the time it takes to create best-in-class content. Instead, we use a content marketing unit system based on time and modularize your program against the needed scope for every asset.
Clients sign up for a number of units per month. In the content strategy phase, we aim to create a data-backed project plan against those units to deliver rankings and revenue in the fastest possible time.
Most clients that work with Siege Media see traction at month four, and real momentum starts to take shape in months six plus. If you’re a brand new startup, that timeline can elongate due to the need for existing authority to generate rankings.
This said, you always have leading indicators the results will come. They first appear through our content quality, then through improving rankings month over month. Though it may take six months for significant website traffic to develop, you’ll be able to see it coming due to improved keyword ranking in the months leading up to it.
Our process generates links through top-funnel rankings tied to topics we know will produce them at scale. The people who cite and source results that rank are of the highest quality — they’re reporters and bloggers who take their job seriously, and because of that, the average Domain Rating (DR) of these links skew higher, on average.
In most industries we see DR 40+, and in some technology spaces we see DR 50+ averages. Not only that, there is no sleep lost with links generated through this process. They’re organic and as natural as can be, which means they’re exactly the kind of links Google wants to reward long-term.
While we don’t provide full-service social media services, we can create native images based on our content for each social network important to you.
Organic social media is a unique process, which we prefer to let experts handle. We stick to what we do best (SEO-driven content marketing), and because of that believe we are the best in the world at it.
