We’ve helped great brands in fintech

Here’s how we succeed in fintech

Fintech subject matter experts

Fintech buyers are sophisticated. Your content needs to match. Our team of senior writers, editors, and subject matter experts brings deep financial services expertise combined with world-class SEO and GEO knowledge, producing technical, credible content that resonates with CFOs, finance leaders, and compliance officers alike. No generalist writers covering complex fintech topics. Ever.

Affiliate marketing

Fintech is one of the most affiliate-heavy categories on the internet. The major finance publishers don't just drive commissions — they're the exact sources LLMs cite when your buyers ask which product to trust. We recruit and activate the high-authority publishers and creators that matter most in your category, measuring conversions and AI citation lift in the same report.

Research reports & digital PR

In fintech, authority isn't claimed. It's earned. We combine original data journalism and research reports with 1,000+ relationships across finance publishers and news outlets to create research that journalists, search engines, and LLMs cite as a primary source. The result is a defensible data moat that earns high-quality links, drives brand recognition, and puts your fintech brand in the AI answers your buyers trust most.

Interactive content that converts

Calculators and interactives are citation magnets. We build specialized, high-utility interactives that capture fintech audiences, drive organic traffic, and earn the kind of user engagement that both Google and LLMs reward. In a category where differentiation is everything, the right interactive sets your brand apart and keeps buyers coming back.

Deep experience in regulated markets

Fintech is one of the most heavily regulated industries on the internet. We understand the constraints and how to create content that's both compliant and compelling. Our team navigates complex regulatory environments to produce content that builds trust with your audience, satisfies legal requirements, and still drives the rankings and AI citations that grow your business.

  • Fintech subject matter experts
  • Affiliate marketing
  • Research reports & digital PR
  • Interactive content that converts
  • Deep experience in regulated markets
  • Fintech subject matter experts

    Fintech buyers are sophisticated. Your content needs to match. Our team of senior writers, editors, and subject matter experts brings deep financial services expertise combined with world-class SEO and GEO knowledge, producing technical, credible content that resonates with CFOs, finance leaders, and compliance officers alike. No generalist writers covering complex fintech topics. Ever.

  • Affiliate marketing

    Fintech is one of the most affiliate-heavy categories on the internet. The major finance publishers don't just drive commissions — they're the exact sources LLMs cite when your buyers ask which product to trust. We recruit and activate the high-authority publishers and creators that matter most in your category, measuring conversions and AI citation lift in the same report.

  • Research reports & digital PR

    In fintech, authority isn't claimed. It's earned. We combine original data journalism and research reports with 1,000+ relationships across finance publishers and news outlets to create research that journalists, search engines, and LLMs cite as a primary source. The result is a defensible data moat that earns high-quality links, drives brand recognition, and puts your fintech brand in the AI answers your buyers trust most.

  • Interactive content that converts

    Calculators and interactives are citation magnets. We build specialized, high-utility interactives that capture fintech audiences, drive organic traffic, and earn the kind of user engagement that both Google and LLMs reward. In a category where differentiation is everything, the right interactive sets your brand apart and keeps buyers coming back.

  • Deep experience in regulated markets

    Fintech is one of the most heavily regulated industries on the internet. We understand the constraints and how to create content that's both compliant and compelling. Our team navigates complex regulatory environments to produce content that builds trust with your audience, satisfies legal requirements, and still drives the rankings and AI citations that grow your business.

With results like

Bluevine

800+ citations in LLMs

Bluevine came to Siege needing a content partner that could create high-quality data studies to earn authoritative link placements and build brand authority in a competitive fintech space. We kicked off with advanced keyword research and a content roadmap, then executed quarterly data studies supplemented by organic link-driving posts. Standout assets like the Cash Flow Management Survey and Financial Literacy Statistics earned placements in NerdWallet, Shopify, Yahoo Finance, and AOL. The result: 730+ links from high-authority sources, a 76% increase in links to the blog, a $70K increase in traffic value, and 800+ citations in LLMs.

View case study
Bluevine in-post image.

The Zebra

$7.7M increase in traffic value

The Zebra came to Siege facing a saturated insurance market where content was repetitive and differentiation was hard to find. We broke their core topic pillars into content niches, uncovering tangential markets and pairing ideas with data studies, calculators, and high-fidelity design to target high-authority news outlets. Assets like “The Most Dangerous Roads in the U.S.” and the “How Much Car Can I Afford” calculator earned links, built authority, and created the kind of original cited content that compounds in both search and AI. The result: 1.5K+ links, a 354% increase in organic traffic, and a $7.7M increase in traffic value.

View case study
Screenshot of interactive content for The Zebra

Stash

540% increase in organic traffic within one year

The Siege Media team worked to position Stash as an authority in the ever-growing fintech space. Siege understood the significance of creating content that incorporated industry terms and education while emphasizing Stash’s credibility and reputable voice and keeping the highest design standards at the forefront. In just four months, Siege-generated posts secured Page One rankings, including “How Long Do Bear Markets Last,” ultimately resulting in a 540% increase in organic traffic within one year.

View case study
Example graphics Siege Media developed for Stash

$148M+

Client traffic value

50+

Marketers in-house

17,600+

Premium content pieces

Book a strategy call
 Ross Hudgens, Founder/CEO at Siege Media

“Siege has come to redefine the way we think about our link building process. Their well-equipped team has given us the flexibility to experiment with, as well as refine, both our infallible strategies and some theoretical ideas. From content to design, Siege has been a seamless transition.”

Taylor Covington, SEO Outreach Strategist, The Zebra

Headshot of Derek Flanzraich of Ness

“I built an enormous SEO-driven media company of my own, Greatist, and there’s no other firm I’d even consider recommending to someone. Unlike most agencies in the space, they invest in the things that matter — quality content, thoughtful strategy, and things that are actually worth linking to.”

Derek Flanzraich, Founder, Ness

“They get it when it comes to Content Marketing. I have worked in tech marketing for 25 years, and most of these shops are just faking it. Siege is not. Honestly, it is quite refreshing. Most people doing this stuff are full of shit. They know what they’re doing!”

Sean Cummings, CMO, Embroker

“Siege Media’s content delivered the lowest cost but highest value backlinks that I’ve seen over my entire marketing career.”

Luke Fernandez, Head of Growth Marketing, Capital One Shopping

The results of our work.

Our content accounts for approximately $7.4M/mo in client traffic value. That's $86.9M per year.