TOFU Is Back: The 50% Brand Visibility Test

Featured

Research Aug 26, 2026 • 5 min read

What’s a Good GA4 Engagement Rate? 500+ Websites, Analyzed

Research

Mobile vs. Desktop: The Share of Web Traffic by Device Across 120 Brands

Aug 11, 2026 • 5 min read

Research

Average Session Duration (Benchmarks from 115 Real Sites)

Jul 2, 2026 • 5 min read

Research

What Best “X” Posts Actually Deliver + Why Investment Matters

Jun 30, 2026 • 5 min read

ResearchJul 9, 2026• 5 min read

TOFU Is Back: The 50% Visibility Test for Top-Funnel Content

ResearchJun 30, 2026• 5 min read

AI Traffic Conversion Rates: Are They Really 7x Better?

ResearchJun 1, 2026• 8 min read

The Content That Predicts B2B AI Traffic Most: Versus Pages

ResearchMay 27, 2026• 5 min read

AI Use in Reddit Citations: Which Industries Are Most Affected?

ResearchMar 24, 2026• 6 min read

Where AI Gets Its Buying Advice [BOFU Data Study]

ResearchJan 21, 2026• 7 min read

The 2026 Link Gap: Why Some Blogs Generate 10x More Organic Links

ResearchJan 2, 2026• 5 min read

Reddit vs. Search Engines vs. AI: The 2026 Trust Report

ResearchNov 18, 2025• 6 min read

Beyond Sessions: Which LLMs Send Highly Engaged Traffic?

ResearchOct 27, 2025• 6 min read

Inside the 1,000 Most Popular ChatGPT Prompts [New Data]

ResearchSep 29, 2025• 6 min read

Content Type Popularity and Engagement Trends [New Data]

ResearchSep 9, 2025• 4 min read

GA4 Engagement Rate Benchmarks: ChatGPT vs. Google [New Data]

ResearchSep 15, 2025• 4 min read

ChatGPT Referral Traffic Trends: B2B Traffic Slows in August

ResearchMay 19, 2025• 6 min read

Homepage Traffic is Up 10.7% from AI Overviews and LLMs [50-Site Study]

ResearchApr 22, 2025• 9 min read

Content Refreshes: How Often Are They Needed? [Data Study]

ResearchFeb 5, 2026• 12 min read

The 7 Content Marketing Trends Shaping 2026 [New Data]