We’ve helped great brands in health and wellness

Here’s why we succeed in health and wellness

Expert-backed content

In healthcare, who writes your content matters as much as what it says. Siege Media has spent 12 years building a fully vetted network of 4,000+ freelance subject matter experts spanning virtually every health specialty, including PhDs, M.D.s, FAAAIs, and more. Whether it's a clinical deep-dive or a consumer-facing wellness post, we match the right credentials to the right content, giving your brand the author authority that Google and LLMs require to rank and get cited in health-related queries.

E-E-A-T & YMYL expertise

Healthcare content is held to the highest standard on the internet — by Google, by LLMs, and by those reading it. We've built our entire healthcare offering around meeting that standard. From credentialed authorship to premium content design that builds trust from the first impression, we treat E-E-A-T as the foundation of everything we build, not a box to check. That's how your brand earns confidence from search algorithms, AI citation engines, and the people making health decisions.

Digital PR & research reports

In healthcare, authority is built on the sources that cite you. We combine original data journalism with 7,500+ relationships across health publishers and news outlets to create research that journalists and LLMs cite as a primary source, building the kind of credibility that earns high-quality links, drives brand recognition, and puts your health brand in the AI answers your audience trusts most.

Full-service GEO

People increasingly turn to AI for health information before they ever reach a search result. Our GEO strategy ensures your brand earns the citations, recommendations, and mentions that appear in ChatGPT, Perplexity, AI Overviews, and beyond. Paired with our affiliate and partnership program, we put your brand on the high-authority health publishers and creator sites that LLMs already trust. In a category where trust drives every decision, showing up in AI answers is both a growth lever and a credibility signal your competitors can't ignore.

Deep experience in regulated markets

Healthcare is one of the most scrutinized content categories on the internet. We understand the compliance constraints, medical accuracy requirements, and editorial standards your brand must meet — and how to create content that satisfies all of them while still driving rankings and AI citations. Our team navigates complex regulatory environments so your content builds trust, stays compliant, and grows your business.

  • Expert-backed content
  • E-E-A-T & YMYL expertise
  • Digital PR & research reports
  • Full-service GEO
  • Deep experience in regulated markets
  • Expert-backed content

    In healthcare, who writes your content matters as much as what it says. Siege Media has spent 12 years building a fully vetted network of 4,000+ freelance subject matter experts spanning virtually every health specialty, including PhDs, M.D.s, FAAAIs, and more. Whether it's a clinical deep-dive or a consumer-facing wellness post, we match the right credentials to the right content, giving your brand the author authority that Google and LLMs require to rank and get cited in health-related queries.

  • E-E-A-T & YMYL expertise

    Healthcare content is held to the highest standard on the internet — by Google, by LLMs, and by those reading it. We've built our entire healthcare offering around meeting that standard. From credentialed authorship to premium content design that builds trust from the first impression, we treat E-E-A-T as the foundation of everything we build, not a box to check. That's how your brand earns confidence from search algorithms, AI citation engines, and the people making health decisions.

  • Digital PR & research reports

    In healthcare, authority is built on the sources that cite you. We combine original data journalism with 7,500+ relationships across health publishers and news outlets to create research that journalists and LLMs cite as a primary source, building the kind of credibility that earns high-quality links, drives brand recognition, and puts your health brand in the AI answers your audience trusts most.

  • Full-service GEO

    People increasingly turn to AI for health information before they ever reach a search result. Our GEO strategy ensures your brand earns the citations, recommendations, and mentions that appear in ChatGPT, Perplexity, AI Overviews, and beyond. Paired with our affiliate and partnership program, we put your brand on the high-authority health publishers and creator sites that LLMs already trust. In a category where trust drives every decision, showing up in AI answers is both a growth lever and a credibility signal your competitors can't ignore.

  • Deep experience in regulated markets

    Healthcare is one of the most scrutinized content categories on the internet. We understand the compliance constraints, medical accuracy requirements, and editorial standards your brand must meet — and how to create content that satisfies all of them while still driving rankings and AI citations. Our team navigates complex regulatory environments so your content builds trust, stays compliant, and grows your business.

With results like

Instacart

46.5K citations in LLMs

Instacart came to Siege as a mature, high-authority brand that had just launched a new content hub and needed a partner to differentiate from recipe giants like Tasty, Allrecipes, and Taste of Home. We identified top-funnel topics with high search volume and passive link intent, then leaned into design and development where competitors weren’t — building high-utility tools like the Turkey Cooking Time Calculator and Grams to Cups Converter that positioned Instacart as the go-to cooking and grocery resource. Those tools, combined with a full-funnel content strategy, drove 451K in organic traffic growth, 13K new links, and 46.5K LLM citations including 26K in AI Overviews — making Instacart the most visible brand among competitors at 94% in relevant queries.

View case study
Example interactive element developed by Siege Media

Purple

$557K increase in traffic value

Purple came to Siege needing a content partner that could create simple, engaging content about mattresses and sleep health while driving readers toward purchase. We started by identifying content gaps, high-value keywords, and UX improvements across the blog, then built a full-funnel content strategy spanning new and revamped content at every stage of the buyer journey. Standout revamps like “Full vs. Queen Mattress” saw organic traffic grow over 1,500% after optimization. As AI Overviews reshaped search, our full-funnel approach kept Purple’s impressions climbing, ultimately driving 11.7K LLM citations including 6.1K in AI Overviews, a 224% increase in monthly organic traffic, and a $557K increase in traffic value.

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Example graphic design by Siege Media

Emergency Assistance Plus

380% increase in conversions YoY

When EA+ wanted to move beyond direct mail and capture travelers actively searching for emergency solutions, Siege Media built out a deep library of medical and travel content designed to answer the questions that matter most in a crisis. By addressing complex topics like medical evacuation costs, we earned trust at the top of the funnel and turned it into results. In just six months, EA+ nearly doubled their monthly organic traffic and firmly established themselves as a digital authority in crisis management.

View case study
An air ambulance example bill.

$148M+

Client traffic value

50+

Marketers in-house

17,600+

Premium content pieces

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 Ross Hudgens, Founder/CEO at Siege Media
Maddy Martin, VP Marketing, Smith.ai

“They’re the absolute best in this business. Nobody thinks more comprehensively about SEO and content strategy than them. Moreover, they have the unique ability to execute strategies in a reliable way; they have a programmatic approach to SEO.”

Maddy Martin, VP Marketing, Smith.ai

The results of our work.

Our content accounts for approximately $7.4M/mo in client traffic value. That's $86.9M per year.