We’ve helped great brands in SaaS

Here’s how we succeed in SaaS

Senior SaaS marketers

Senior marketers, strategists, managers, editors, and the technical writers to match. Whether in-house or sourced from our extensive SME network, every person on your team has experience speaking to SaaS buyer personas: DevOps, CMOs, technical founders, and everyone in between. No junior writers selling to CTOs. Ever.

BOFU content that converts

Traffic that doesn't convert is just noise. We take a bottom-funnel content approach built on proven keyword frameworks and real buyer intent data — generating sales-qualified leads, not vanity metrics. For SaaS brands, that means content that speaks directly to your use cases, verticals, and the decision-makers who sign contracts.

Full-service GEO

Ranking on Google is table stakes. The next frontier is being cited by the AI your buyers already trust. Our GEO strategy ensures your SaaS brand earns the mentions, recommendations, and citations that appear in ChatGPT, Perplexity, AI Overviews, and beyond. That's how you turn search visibility into durable, compounding authority across both traditional and generative search.

Affiliate marketing

Affiliate was underpriced before AI. Now it's even more valuable. Every high-authority publisher or creator that cites your brand isn't just driving a commissioned sale. They're feeding the models your buyers already trust. We recruit the partners that convert and the ones LLMs quote, then track both return lines so you stop guessing at the halo effect and start quantifying it.

Proprietary technology

Two proprietary technologies, one compounding growth engine. BlueprintIQ analyzes your competitors, content gaps, and entire addressable market to build a precise, data-driven content roadmap that instantly surfaces what moves the needle most. DataFlywheel then keeps that content fresh, updating 20–60 pieces per quarter using new data, AI efficiency, and human editorial review. Together, they ensure your SaaS content strategy never goes stale and always stays ahead.

Research reports & digital PR

In crowded SaaS categories, visibility belongs to brands that contribute something new. We turn your data into authoritative research that journalists, search engines, and LLMs cite as a primary source — building the kind of defensible data moat that strengthens authority, earns high-quality links, and compounds relevance over time. The result is stronger brand recognition and AI visibility that only original data can earn.

  • Senior SaaS marketers
  • BOFU content that converts
  • Full-service GEO
  • Affiliate marketing
  • Proprietary technology
  • Research reports & digital PR
  • Senior SaaS marketers

    Senior marketers, strategists, managers, editors, and the technical writers to match. Whether in-house or sourced from our extensive SME network, every person on your team has experience speaking to SaaS buyer personas: DevOps, CMOs, technical founders, and everyone in between. No junior writers selling to CTOs. Ever.

  • BOFU content that converts

    Traffic that doesn't convert is just noise. We take a bottom-funnel content approach built on proven keyword frameworks and real buyer intent data — generating sales-qualified leads, not vanity metrics. For SaaS brands, that means content that speaks directly to your use cases, verticals, and the decision-makers who sign contracts.

  • Full-service GEO

    Ranking on Google is table stakes. The next frontier is being cited by the AI your buyers already trust. Our GEO strategy ensures your SaaS brand earns the mentions, recommendations, and citations that appear in ChatGPT, Perplexity, AI Overviews, and beyond. That's how you turn search visibility into durable, compounding authority across both traditional and generative search.

  • Affiliate marketing

    Affiliate was underpriced before AI. Now it's even more valuable. Every high-authority publisher or creator that cites your brand isn't just driving a commissioned sale. They're feeding the models your buyers already trust. We recruit the partners that convert and the ones LLMs quote, then track both return lines so you stop guessing at the halo effect and start quantifying it.

  • Proprietary technology

    Two proprietary technologies, one compounding growth engine. BlueprintIQ analyzes your competitors, content gaps, and entire addressable market to build a precise, data-driven content roadmap that instantly surfaces what moves the needle most. DataFlywheel then keeps that content fresh, updating 20–60 pieces per quarter using new data, AI efficiency, and human editorial review. Together, they ensure your SaaS content strategy never goes stale and always stays ahead.

  • Research reports & digital PR

    In crowded SaaS categories, visibility belongs to brands that contribute something new. We turn your data into authoritative research that journalists, search engines, and LLMs cite as a primary source — building the kind of defensible data moat that strengthens authority, earns high-quality links, and compounds relevance over time. The result is stronger brand recognition and AI visibility that only original data can earn.

With results like

Zendesk

$959K traffic value increase and 98% LLM visibility

Zendesk had the brand authority. They needed a content strategy to match, one built for both Google and the LLMs their buyers were starting to use. We launched a long-tail bottom-funnel strategy prioritizing “best X” pieces that showcased Zendesk’s software and expertise, creating several of their top 10 traffic earners including Best Help Desk Software. We also developed middle-funnel assets like the Profit Margin Calculator to capture leads and stand out among competitors. The numbers tell the story: a 657% increase in organic traffic to the blog, a $959K traffic value increase, and 98% visibility in LLMs for relevant industry queries, making Zendesk the most visible brand in AI among its competitors.

View case study

Zapier

$7.2M increase in traffic value

Zapier came to Siege as a mature, high-authority brand that needed a content partner to stay ahead as AI search reshaped the landscape. We revamped hundreds of pieces, built out a bottom-funnel comparison strategy, and leveled up how-to content with templates and resources that cemented Zapier’s authority in automation. When AI search began eroding top-funnel traffic, we pivoted to a hybrid content and digital PR strategy, earning placements in Microsoft, HubSpot, Business Insider, and Fast Company and driving 21K+ linking root domains from Siege-created content. The result: a $7.2M increase in traffic value, 47.2K citations in AI Overviews, and 96% visibility in LLMs for industry-specific queries.

View case study
Zapier screenshot

$148M+

Client traffic value

50+

Marketers in-house

17,600+

Premium content pieces

Book a strategy call
 Ross Hudgens, Founder/CEO at Siege Media
Maddy Martin, VP Marketing, Smith.ai

“They’re the absolute best in this business. Nobody thinks more comprehensively about SEO and content strategy than them. Moreover, they have the unique ability to execute strategies in a reliable way; they have a programmatic approach to SEO.”

Maddy Martin, VP Marketing, Smith.ai

“Month over month, we continue to see record-breaking traffic growth. Siege Media are creatives at heart. They’re passionate about the work they’re doing, and they deliver measurable results.”

Reuben Yonatan, Founder, GetVoIP

The results of our work.

Our content accounts for approximately $7.4M/mo in client traffic value. That's $86.9M per year.