Jack Scherrer

Jack is Sr. Director of Analytics at Siege Media. He’s spent 15 years on the agency side, working on data strategy, technical implementation, and performance analysis for clients that range from early-stage startups to enterprise brands.

Most of his work starts with a messy measurement problem. He builds analytics frameworks, fixes tracking setups that were never quite right to begin with, and figures out what user behavior is actually telling you. The best part, he’d say, is turning that into results for a marketing team or business owner.

He lives in the Mountain West with his wife and their cat, Gus, who loves camping and road trips. Off the clock, find him in the mountains, on a river, or hauling groceries home on his cargo bike.