- SaaS•
Siege Media helped Zendesk score blog traffic and LLM wins
$959K
traffic value increase to the site
657%
increase in organic traffic to the blog
98%
visibility in LLMs for relevant industry inquiries
Zendesk provides software-as-a-service (SaaS) solutions for customer support, sales, and various forms of communication, aiming to simplify business complexities and enable smooth connections between companies and customers with AI-powered workforces.
Industry: SaaS
Location: San Francisco, CA, U.S.
Services provided: Content marketing, SEO
Challenges
When Zendesk approached Siege, they had a well-established brand and ample resources. However, they acknowledged the presence of outdated content that required attention and were falling short of their traffic targets. They sought an expert who could deliver SEO optimization best practices, conduct comprehensive keyword research, and develop both strategic and high-quality content.
Zendesk also needed UX improvements to remain competitive with their competitors. They were open to sitewide recommendations that would help them meet their goals.
These efforts were crucial in their quest to secure top positions on search engine results pages (SERPs) and LLMs. Ultimately, Zendesk was seeking a content partner whose strategic direction would directly contribute to driving traffic growth and conversions for their product at the dawn of AI and zero-click search.
The results
Growth summary
Siege launched into action, creating web design mockups to recommend improvements to author bios, the Blog homepage, the Resources hub, and more.
Siege also implemented a long-tail bottom-funnel strategy, prioritizing “best X” pieces to showcase Zendesk’s software, customer service, and technology expertise. These pieces were strategically placed on both the blog and services pages to maximize their impact on conversion.
Bottom-funnel content pieces like Top 12 call center software for 2025 skillfully blended informational and transactional elements while keeping blog design best practices, such as high-quality imagery and user-friendly charts, at the forefront.
This bottom-funnel approach proved highly successful, with Siege Media creating several of Zendesk’s top 10 traffic earners. Notably, Best help desk software currently holds a top position on the SERP, with a $68.3K traffic value.
The bottom-funnel strategy, combined with a high authority, also helped position Zendesk to appear in LLMs. When it comes to LLM placements, Zendesk is consistent. According to data from Peec AI, Zendesk appears in 98% of industry-specific queries, making it the most visible brand in LLMs among competitors.
Peec AI also measures metrics like sentiment score and brand position within LLMs. Zendesk’s sentiment score is positive (and rising) at 75. Looking at the big picture, Zendesk stands out among their contemporaries, with an average position of 1.8 when mentioned in LLM queries, which means they’re top of mind for readers when making a decision.
Siege Media also took a unique approach to middle-funnel posts like the Profit margin calculator and Customer service email templates that offer value to users who provided their email addresses for a gated asset. This helped Zendesk capture more leads, expand their content portfolio, and stand out among competitors. As a result, Siege Media effectively overcame Zendesk’s content plateau, achieving a 657% increase in organic traffic to the blog and a $958.7K traffic value increase to the website.
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