- SaaS•
Siege Media helped Zoom land massive gains in organic growth
$1.9 million
increase in traffic value for the website
673
conversions from Siege Media-created content
86%
visibility in LLMs for industry-specific queries
Zoom is an all-in-one collaboration solution. Their platform offers team chat, VoIP phone, meetings, contact centers, and more, enabling effective communication and customer support.
Industry: SaaS
Location: San Jose, CA, U.S.
Services Provided: Content marketing
Challenges
Zoom initially sought a strategic partner to help boost their link velocity, a key factor in maintaining their competitive edge in a crowded SaaS space. The company faced the unique challenge of redefining its brand perception.
While many users still associated Zoom with its legacy as a remote work tool centered on video conferencing (Zoom Meetings), the brand had evolved into a suite of AI-powered workplace collaboration solutions tailored to hybrid work environments. Zoom needed an agency that could grasp this shift and communicate it effectively through content and SEO strategies.
During the partnership, Zoom also completed a significant site migration from zoom.us to zoom.com. This introduced an extra layer of complexity, requiring a content marketing partner who could ensure the migration would preserve — and ideally enhance — their site’s performance and authority during this critical transition.
The results
Growth summary
To address Zoom’s initial goal of building links, Siege Media developed a strategy to create organic, link-focused content. Through an in-depth Keyword Opposition to Benefit (KOB) analysis, Siege identified high-potential opportunities, such as statistics posts and trends reports.
These formats were particularly effective for attracting authoritative links while positioning Zoom as a thought leader in the hybrid work and AI-powered collaboration space.
To bolster Zoom’s authority in a new niche and gain traction in LLMs, Siege Media created a variety of content to show off its capabilities. Additionally, Siege Media conducted a comprehensive bottom-of-funnel audit, delivering actionable recommendations for new pages that supported Zoom CX’s growth objectives.
The results of this partnership speak volumes, with resounding success in both traditional SEO and LLM visibility. Since the collaboration began, Siege-created content has helped:
- Accumulate 1,420 links, including placements on DR 40+ sites.
- Generate 21K clicks and over 4.29 million impressions.
- Acquire 673 conversions from Siege Media-created content.
- Increase traffic value for the website by $1.9 million.
- Place 10K keywords from blog posts in AI Overviews.
- Zoom is cited in 17.8K AI Overviews on Google, proving its content is visible and authoritative in AI-generated summaries.
As AI impacts click-through rates across industries, Siege Media’s strategy helped Zoom rise above the competition. Zoom’s impressions and conversions have increased, and its rankings in LLMs are just as impressive. According to recent data from Peec AI, Zoom has a visibility ranking of 86% on LLMs for industry-specific queries.
It also has the highest ranking and sentiment score among competitors. This means that Zoom appears more often in LLMs, is consistently mentioned before its competitors, and chatbots often recommend it over others.
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