- SaaS•
Siege Media helped Zoom supercharge blog traffic value by 107%
$14,295
increase in blog traffic value
22%
increase in sitewide traffic value
1,420
new links to the site
Zoom is an all-in-one collaboration solution. Their platform offers team chat, VoIP phone, meetings, contact centers, and more, enabling effective communication and customer support.
Industry: SaaS
Location: San Jose, CA, U.S.
Services Provided: Content marketing
Challenges
Zoom sought a strategic partner to help boost their link velocity, a key factor in maintaining their competitive edge in a crowded SaaS space. The company faced the unique challenge of redefining its brand perception.
While many users still associated Zoom with its legacy as a remote work tool centered on video conferencing (Zoom Meetings), the brand had evolved into a suite of AI-powered workplace collaboration solutions tailored to hybrid work environments.
Zoom needed an agency that could grasp this shift and communicate it effectively through content and SEO strategies.
Zoom was also in the middle of a significant site migration from zoom.us to zoom.com. This introduced an extra layer of complexity, requiring a partner who could ensure the migration would preserve — and ideally enhance — their site’s performance and authority during this critical transition.
The results
Growth summary
To address Zoom’s primary goal of building links, Siege Media developed a strategy to create organic, link-focused content. Through an in-depth Keyword Opposition to Benefit (KOB) analysis, Siege identified high-potential opportunities, such as statistics posts and trends reports.
These formats were particularly effective for attracting authoritative links while positioning Zoom as a thought leader in the hybrid work and AI-powered collaboration space.
To bolster Zoom’s authority in a new niche, Siege Media created a variety of content to help grow authority for a newer product. Additionally, Siege Media conducted a comprehensive bottom-of-funnel audit, delivering actionable recommendations for new pages that supported Zoom Contact Center’s growth objectives.
The results of this partnership speak volumes. Since the collaboration began, Siege-created content has:
- Accumulated 1,420 links, including DR 40+ sites
- Generated 24.4k clicks and over 2.3 million impressions
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