Fintech•

Siege Media added 730+ links for Bluevine with digital PR

$70K

increase in organic traffic value

76%

increase in links to the blog

800+

citations in LLMs

Bluevine is a financial technology company that provides small businesses with banking, lines of credit, and bill payment solutions. Founded in 2013, Bluevine serves U.S.-based businesses and operates as a non-bank financial service provider.

Industry: Fintech

Location: Jersey City, New Jersey

Services provided: Content marketing and digital PR

Challenges

Bluevine needed a content marketing partner that could create high-quality data studies for a new, research-focused page on their website to earn authoritative link placements and boost brand awareness and authority. They turned to Siege Media for product and industry-led expertise in fintech and a proven track record of success.

Since Bluevine is all about creating topical, newsworthy content that keeps pace with external news, Siege Media had to step up the pace for deliverables. That meant honing in on faster publishing, promotion, and external initiatives.

The results

Growth summary

Siege Media kicked off the engagement with advanced keyword research and a content roadmap to take a hybrid approach for Bluevine. Not only did we execute quarterly data studies, but we also supplemented them with organic link-driving posts.

In less than a year, Siege Media wrote editorial reports for Bluevine, which have added over 730 links from high-authority sources across the web. Two posts stand out as significant link drivers: the Cash Flow Management survey and Financial Literacy Statistics. The Cash Flow Management Survey has secured 173 links, earning placements in NerdWallet (DR 90) and Metapress (DR 80). Financial Literacy Statistics has 160 links to date.

Meanwhile, the 2025 Small Business Growth & Trends Report has been earning highly authoritative coverage, with 51 backlinks in two months. This coverage also includes a significant placement from AOL (DR 82).