How Siege Media helped Hebbia grow LLM visibility 4x in the finance AI race
$56K
increase in sitewide traffic value
~4x
increase in AI visibility
192%
increase in site traffic
Hebbia is an AI platform built for financial services teams, including equity research, credit, and private equity professionals, who use it to analyze documents, model risk, and surface insights across large volumes of financial data.
Industry: Fintech
Location: New York, New York, United States
Services provided:: Content marketing and digital PR
Challenges
Hebbia entered into a partnership with Siege Media, competing for visibility on some of the most contested search terms in finance AI. Terms like “AI for finance” put Hebbia up against OpenAI and Anthropic, both of which have significant existing brand recognition and content footprints.
However, ranking organically was only half the challenge. Hebbia also needed to show up in the AI-generated answers that finance professionals increasingly rely on to evaluate tools.
The company’s core goals were straightforward but ambitious, including growing organic traffic and search visibility, and establishing Hebbia as the go-to answer when finance teams ask AI platforms about AI-powered research and diligence tools.
Complicating the effort was the pace of change in Hebbia’s own category. AI capabilities move fast, and Hebbia and its competitors were rolling out new features on similar timelines. Content needed to stay technically accurate and credible to a sophisticated audience, while still being built to compete for keywords that are constantly shifting alongside the underlying technology.
Growth summary
Siege Media built Hebbia’s content program around a mix of BOFU comparison and tool roundup pages, MOFU educational content, and digital PR surveys designed to earn links and coverage while giving Hebbia’s own data a platform. The strategy targeted funnel stages from early awareness (informational terms like “ai for finance”) through bottom-funnel comparison content (financial modeling software, credit risk management software) built to convert readers already evaluating tools.
That approach translated into fast, compounding growth. Hebbia’s site-wide organic traffic climbed 192% between November 2025 and August 2026, while monthly traffic value grew by $56,009. The /resources/ hub, where Siege Media’s content lives, generated almost no organic traffic before February 2026. By August, it was pulling in 5,805 monthly visits, a clean sign of a content program building momentum from scratch.
But the most striking gains came in AI visibility. According to Peec AI, Hebbia’s LLM visibility (how often the brand surfaces in AI answers to finance AI queries) grew fourfold, from 9.94% in November 2025 to 42.17% by August 2026, putting it effectively tied with its top competitor and ahead of several others. Share of voice nearly tripled over the same period, from 11.73% to 35.29%. Referring domains grew 190%, and domain rating climbed nine points.
Together, the site-wide traffic growth, top rankings on competitive finance terms, and improved LLM visibility reflect a content program that met Hebbia’s original goal. Siege helped make the brand a credible, visible answer in a category increasingly being decided by AI-generated search.
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