John-Henry Scherck is one of the smartest marketers I know. If you narrow that Venn diagram to B2B marketers with a specialty/background in SEO, he’s absolutely in the conversation for smartest of all.
That’s why we invited John-Henry to talk “Content Marketing for SaaS” on our newest episode of Content and Conversation. Subjects we covered include content upgrades, self-signup vs sales-assisted SaaS, the value of link building for software businesses, and a whole lot more.
If you haven’t heard his name yet, you’ll remember it after listening to this conversation, which has value even if you’re not in the SaaS world. I also strongly recommend following him on Twitter.
Show Agenda & Timestamps:
1:05: How do you pull people through the funnel with content marketing?
5:25: Do you have a suggested process for building content upgrades?
9:10: Should you ask for just the email, firstname lastname or some other combination with upgrades?
10:25: How do you work with clients that don’t have clear bottom-funnel search volume?
14:18: How should people approach ranking for “vs” or “alternative” keywords in SaaS?
16:40: What’s your opinion on TF*IDF?
24:55: How do you approach link building in the SaaS market?
32:23: Is there a difference in how you’d approach sales-assisted SaaS vs self-signup Saas?
35:55: What actionable tip would you leave people with?
Show Notes:
- Follow John-Henry Scherck on Twitter
- Topic Model Example: What is Chaos Monkey? Guide
- Topic Model Example: How to Create an Online Course
- MarketMuse Natural Language Processing Tool
