In today’s marketplace, it’s not enough to create stellar content — that content needs to convert. For that, you need the right partner.
For content marketing efforts to be successful, assets can’t only generate readers — they need to generate ROI.
That’s the whole point of content marketing, isn’t it?
You can have the most beautiful, comprehensive article in your niche, but if it costs more money to make than the value it’s bringing in, you have a problem. And in the cutthroat world of SaaS where budgets are thin and customer acquisition is king, it can be tough to create a compelling content plan that proves its worth. That’s where we come in.
Although our experience in creating stellar SaaS content speaks for itself, we know we may not be the best fit for every business out there. So, we’ve compiled a list of the 9 best SaaS content marketing agencies available.
One is us, eight are our respected friends, and all of them have the power to transform your SaaS content marketing efforts. Read on to find the right partner for your outreach.
- Siege Media – Best Overall
- Codeless – Best for Long-Form SEO
- Single Grain – Best for Outreach
- Omniscient Digital – Best for Mid-Market
- Kalungi – Best for Startups
- Foundation – Best for Canadian B2B
- Beam Content – Best for Copywriting
- Uplift Content – Best for Long-Form
- Grow and Convert – Best for Mid-Market SEO
1. Siege Media
- Best for: Premium SaaS content
- Strengths: SEO-focused SaaS content that continuously drives rankings, profitability, and ROI
- Recognizable clients: Asana, HubSpot, Intuit QuickBooks, Zendesk, Zapier, Zoom
Starting from humble beginnings in 2012, Siege Media has evolved into an end-to-end agency that generates roughly $150 million in yearly client traffic value.
Whether that’s increasing Zendesk’s traffic value by over $730K, Smith.ai’s to $300K/month, or achieving a 560% increase in blog traffic for Secureframe, we have perfected the art of business growth through content marketing.
What truly sets us apart is our process — one that starts with a comprehensive keyword opposition to benefit (KOB) analysis to determine the perfect keywords to target for growth. From there, our talented team of content marketing strategists, managers, editors, designers, developers, and SEO professionals create unique, high-quality content that is sure to resonate with and convert your prospects.
The finishing touches come in the form of analytics tracking, monthly content reports, and UX recommendations to ensure your content generates not only readers, but ROI as well.
- Best for: Long-form SEO
- Strengths: Profitable and repeatable long-form assets for SaaS businesses
- Recognizable clients: ActiveCampaign, Monday.com, Robinhood, Zapier
Through a combination of content creation, SEO, and PR, Codeless helps industry leaders produce SERP-topping content.
The agency’s success can be attributed to a number of factors, one of the standouts being its custom workflow. They follow a roadmap for every client — “strategize, produce, optimize” are the central pillars — to ensure they target proper keywords, consistently create quality content, and optimize SEO after publication.
Boasting an impressive portfolio of some of the biggest names in SaaS, Codeless is a great partner for better outreach.
3. Single Grain
- Best for: SaaS outreach
- Strengths: High-ROI marketing campaigns
- Recognizable clients: Axure, Bluehost, Drift, Keeper
Single Grain is a digital marketing agency that prioritizes innovation and revenue-driving initiatives.
First acquired for $2 in 2014 by CEO Eric Siu, the company has since expanded into a full-service operation trusted by Fortune 500 companies nationwide. Specializing in high-ROI marketing campaigns for SaaS clients, they focus on increasing MRR through SEO, PPC, and social media initiatives that are tailor-made for each client.
Through unique online strategies, Single Grain can promote your SaaS business in the most effective way possible.
- Best for: Mid-market SaaS
- Strengths: High-quality and unique content that prioritizes revenue growth
- Recognizable clients: Aprimo, Convert, Vendr, Jasper
With an emphasis on B2B software companies, Omniscient Digital seeks to produce content that drives business growth.
A self-proclaimed organic growth agency, their primary approach to content creation is the barbell method: a philosophy that combines low-risk, keyword-driven content with speculative, or “buzzworthy” content. The result is a repeatable strategy that prioritizes revenue as the end goal — not simply traffic.
Leaning on their years of experience, Omniscient Digital can create an effective, bespoke content strategy for your business.
- Best for: Early-stage SaaS
- Strengths: Repeatable content growth for B2B SaaS businesses
- Recognizable clients: Beezy, Fraxion, Atera, DataGuard
Combining their proven playbook with an instant marketing team, Kalungi can help early-stage B2B SaaS businesses build their foundation and launch GTM motions.
They classify their approach with three steps: Start, Scale, and Profit. The “Start” phase helps businesses blow past the MVP stage and lay the foundation for growth, “Scale” drives that growth through enhanced marketing processes, and “Profit” explores new verticals and diversifies marketing channels.
Kalungi can help your business reach the next level through marketing services geared toward SaaS companies.
- Best for: Canadian B2B
- Strengths: End-to-end content services
- Recognizable clients: Shopify, Mashable, Business Insider, LinkedIn
Foundation is a Canadian-based agency that specializes in elevating business content with its end-to-end content marketing strategy.
Specializing in B2B SaaS brands, their approach focuses on both short- and long-form content that prioritizes SERP optimization, high-quality distribution channels, and — most importantly — measurable and repeatable results.
With proficiencies in content creation, distribution, SEO audits, and more, Foundation can leverage their successful approach to give your SaaS business an edge in the marketplace.
7. Beam Content
- Best for: B2B copywriting
- Strengths: Engaging content that can be repurposed in multiple formats
- Recognizable clients: Annuitas, Mixpanel, MessageBird, Tropic
Beam Content is a B2B agency that wages war with the boring, undifferentiated content that plagues many a SERP.
What truly sets this agency apart is their desire to create an unbreakable foundation for quality content. This method entails interviewing experts, customers, and partners to completely understand every business they work with. From there, they create and repurpose quality content that fills blog pages, social media, media players, and more.
Beam Content brings trust and brand authority to every business — enabling them to “let their content do the selling.”
- Best for: Long-form SaaS
- Strengths: Case studies, blog posts, eBooks, and white papers for overworked SaaS marketing teams
- Recognizable clients: Apttus, Okta, Lytics, Lineup
Focusing on B2B SaaS companies, Uplift Content can help create assets that elevate your brand story.
Specializing in case studies, blog posts, eBooks, and white papers, they promise to generate leads, grow brand awareness, and improve growth across your outreach platforms. They understand that producing SaaS content can be difficult, offering some relief to overworked marketing teams.
Uplift Content can create premium assets that allow your business to close bigger deals faster.
- Best for: Mid-market SEO
- Strengths: Unique content strategy to help businesses rank for high-value keywords
- Recognizable clients: Aura, Brainshark, CrazyEgg, Patreon
Grow and Convert is a content marketing and SEO agency that prioritizes conversions rather than simply website traffic.
Their entire content strategy is based on “Pain Point SEO” — a methodology that first targets bottom-funnel keywords to jump-start conversions, then works backward, eventually targeting top-funnel keywords. While most companies do the opposite, Grow and Convert attributes this unique approach to their repeatable success.
Through their innovative content strategy and hyper-focus on high-quality keywords, Grow and Convert can help your business capture conversions through quality content.
SaaS Content Marketing With Siege
Finding a SaaS content marketing agency that fits your needs perfectly can be a tall order. You need a partner that not only produces quality content, but also ensures you’re targeting the right keywords and that those keywords generate ROI.
After 11 years and hundreds of millions of dollars in traffic value, we can confidently say we’ve perfected that process at Siege.